From design psychology

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A Study of Local Logos

WHY LOGOS?

OCTOBER 31, 2016 – By Edgar Ortiz

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Last year I did a project that included going around my hometown of Belton, Texas, taking pictures of the local businesses and organizations’ signs. The purpose of the project was to get a general idea of the graphic design in Belton specifically, so the signs and logos of large corporate chains, such as McDonald’s and Taco Bell, weren’t included.

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Design and the Servant Mentality

DESIGN AND THE SERVANT MENTALITY

October 27, 2016 – By Edgar Ortiz

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Here To Serve

In a rushed American culture that values individual success so highly, it’s easy to get caught up in our own world and our own problems. Rarely do we see neighbors going out of their way for each other, or a car ride without someone tailgating us at some point (or us tailgating someone else). Throughout my life I’ve succumbed to the selfish mindset. But, being a graphic designer, I can’t put myself first.