ROBERTA’S PIZZERIA

LOGO DESIGN | MENU DESIGN

Roberta’s Pizzeria is a fast food restaurant for middle class families, friends and couples. Roberta’s features recipes that you wouldn’t find in your every-day pizzeria, like a pizza made on a portobello mushroom. The first establishment will be opening at Punta Norte Outlets in Mexico City, Mexico. Fatfish Consultadores called me up to work on the branding for the restaurant.


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The logo is hand-lettered to allude to the handmade quality of Roberta’s pizzas. More information on the logo can be found in the logo presentation (PDF).


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Attention is brought to Roberta’s variety of pizzas by an icon set depicting your options.


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The menu is designed to be displayed on five screens that will be over the ordering counter. The layout brings attention to the variety of pizzas, with large spaces for images of the food. Promos were added on the other two screens to complete the five-screen menu.

* food photography DONE BY fatfish consultants.

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